The fashion copywriter Natalie Dark copy for print, online and email
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  Evans Catalogue

Bhs Wedding Catalogue

Tesco Direct Catalogue

I offer a professional and reliable freelance copywriting and proofreading service - writing, editing and proofing copy that will inspire, inform and promote your products or service.

I can help increase your sales, click through rates, open rates, brand credibility, customer communication and more!

I'm highly experienced in working for retail, fashion, beauty and homeware brands, producing high impact short and long copy for print, online and email projects.

Whether you're after copy for an entire website, with SEO (keyword rich) content for search engines, would like a weekly blog or simply require a one-off customer email, I'd love to help.

Hire me as an:
  • Online content copywriter
  • SEO copywriter for keyword-rich, Google friendly copy
  • E-mail copywriter
  • Brochure copywriter
  • Catalogue copywriter
  • Leaflet copywriter
  • Press Release copywriter
  • Direct Mail copywriter
  • Blog copywriter
  • Newsletter copywriter
  • Editorial copywriter
  • Social Media copywriter
  • Advertising copywriter
  • Advertorial copywriter
  • Fashion editorial writer
  • Name Generation copywriter
  • Fashion copywriter
  • Marketing Copywriter
  • Magazine journalist
  • Retail copywriter
  • Product writer
  • Beauty writer
  • Homeware copywriter
  • Furniture copywriter
  • Womenswear copywriter
  • Menswear copywriter
  • Childrenswear copywriter
  • Wedding copywriter
More than fashion...

I offer more than fashion, beauty and homeware copywriting and proofreading. I've produced copy and copy checked for charities, student campaigns, food and restaurants, Local Marketing initiatives, third party promotions and various independent businesses, so I can turn my hand to other areas as well, if this is what you require.


I work for clients such as Wallis, Bhs, Gok Wan and John Brown Media. See my full client list and read testimonials on my work and service.

How can I increase your sales and open rates?

I have vast experience in SEO keyword rich copy, analysis of copy and content that increases email click through and open rates, and understand from customer research and sales reports what inspires and persuades customers to shop or take up an offer.

I write copy that:
  • Always keeps the target customer at front of mind
  • Engages instantly with the customer
  • Grabs the attention of potential customers or entertains the reader in the required way
  • Focuses on the benefits that your product or service offers
  • Always uses correct grammar and copy appropriate to the reader
  • Persuades your customers to buy or take a further look
  • Repeats vital messages to sell products and increase call-to-action
  • Provides customers / readers with the information they need, using language they understand
  • Does not leave the customers with unanswered questions
  • Has an effective structure and flow to get all required messages across
  • Uses key words proven to increase open rates and click throughs (where necessary)

My copy has also helped email newsletters consistently achieve an increased open rate, click rate and conversion rate.

So if you need high quality, high impact copy work, at a great price and with a fast turnaround, please get in touch today.

Urgent Copy

If you need an emergency copy brief, proofreading or editing completed for the following day, don't panic. I am usually very flexible and may be able to meet your requirements within 24 hours, or a few days, depending on the brief.

I am quick, reliable and offer an excellent service at short notice. I understand, as I have worked for brands with incredibly tight deadlines and know that certain work (such as emails, blogs and social media copy) can be most effective when content is brand new and relevant for that particular day / week.

Higher fees may apply, so if copy is not urgent, work may take a little longer than stated above.

Contact me now for your free quote and more details.


I understand how busy you are and want my service to save you time, so I will fit around your needs as much as possible. I therefore will take or discuss briefs in whatever way is best for you - by phone, email or face-to-face meeting.

I will happily attend initial brainstorms with your teams, generate content ideas or simply take formal or informal briefs as they come.

I will then always follow this up with an email outlining your requirements, which include timings and my cost for your approval. Once you are happy with this, I will progress with the work, meeting the deadlines we have agreed.

I always strive to produce copy that you are happy with, usually offering various options, depending on the brief. I will happily make amends as and where you feel necessary, as part of the initial fee.

If a change in brief or complete re-work is required, this will usually have additional costs, however again this will be discussed beforehand.


From entire publications, catalogues and magazine spreads to website content, leaflet proofs and weekly customer emails - I can copy check and proofread anything you require.

I have exceptional attention to detail and will notice typos, incorrect grammar, inconsistencies, double spaces and check any phone numbers.

I can also edit the copy and advise on a better 'flow' or alternative words to give the copy more impact, if you would like this service.

Copy Editing

You may be someone who likes to produce the copy first yourself, or find that you are 'too close' to the brief and require it re-working to be more impactful or engaging.

Alternatively for a more complex brief, you may find it easier listing what you want to communicate.

I can then transform your copy into inspiring, informative and engaging copy for your customers / readers, getting across your desired messages in a way they will relate to and understand. I will also add the 'sales' messages, any call-to-action and copy triggers to help further sell your products or services.


I cost competitively per project. After discussing the brief requirements with you, I will provide a no-obligation quote, so we agree all fees in advance. Plus, I offer new clients a small free trial brief, to show you an example of the copy I can produce for your needs.

I find it works best to charge per project or brief, that way you know upfront how much you are paying. I will then also include minor amends into this initial cost, so you are satisfied with the work produced.

However I am also happy to charge per time taken, if this is your preference. My day rate is £250 or £125 for half a day.

I usually work from home, however can work from your offices (at a slightly higher rate), if you require.

My costs vary slightly depending on the complexity of briefs, my time required to complete the brief and how urgent the deadlines are. I will offer reduced rates for regular clients and regular work.

To give you an idea, here's a guideline of some of my freelance Copywriting costs:

•  Customer email: £50 - £150

•  Blog: £30 - £100

•  Direct Mail letter: £75 - £200

•  Name generation (with 40+ options): £150 - £400

•  36-52 page catalogue: £500 - £1000

•  2 page mailing: £150 - £250

•  1 page advertisement: £100 - £150

Meetings / Brainstorms

I'm based in Greater London and can attend meetings, briefings or brainstorms whenever you may require (with notice). This may or may not be charged for depending on if this is an initial meeting, a briefing, a brainstorm and how often you require me to attend meetings. Please ask for more information.

I will be happy to travel and meet new prospective clients for an initial meeting at your offices, at no charge to you, for if you'd like to meet me, see my work or discuss your requirements.

I can then follow up with costs for your required work and you have no-obligation to progress with me if you do not wish to.

And finally...

You've come to the right place for inspiring, effective and engaging copy to educate, inform, entertain and 'sell'.

I do hope I can be of some assistance to you and your business. Please get in touch today with any questions or if you'd like to arrange a meeting.

Contact details

CONTACT: Please get in touch through the online Contact Form in the 'CONTACT' section of this website. Alternatively send an email to or call me, Natalie Dark, on 0777 5913 971 or 0208 395 9737.

Plus follow me on twitter: @fashcopywriter


Freelance Copywriting & Proofreading.

Specialist in fashion, beauty & homeware copy.

Websites, including SEO (keyword rich) content for search engines
Catalogues and Brochures
Marketing and Promotional Material
Direct Mail
Customer or Internal Emails (HTML or text)
Press Packs and Press Releases
Editorial and Articles
In Store POS copy
Name Generation or Re-branding
Advertisements (press, radio, outdoor, banner ads)
Scripts (film, TV, radio, podcasts, brand videos, in store music systems)
Tone of Voice Brand Guidelines
Event Collateral
Online Fashion Features
Twitter Updates
Company Facebook pages
Product copy / product descriptions for online or offline
Sales Letters
Catchy Titles and Sub-heads
User Guides
Brand Bibles
Brand Evaluations
Editing Services (improving copy to 'sell' or further engage with the target market)
Proofreading and Copy Checking (books, catalogues, articles, websites, etc)
Competitor Reports
Fashion Apps


...Gok Wan for Tu, Sainsbury's...

read my copy >

...Nicole Farhi product copy & SEO category headers...



> my monthly fashion features in Birmingham Living Magazine...

view my latest article here >

...Mexx online denim guide...

see it here >

...Pure Collection catalogue copy...

view it here > jewellery brand, Sophie's Closet's weekly newsletter & blog...

see newsletter sample here >

read blog >

...trend copy for 7 For All Mankind, premium denim brand...

see it here >

click here Contact