The fashion copywriter Natalie Dark copy for print, online and email
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  Portfolio - Websites & SEO Copy



Tesco Homepage   Tesco.com homepage

Marketing messages for Tesco.com homepage, promoting the new F&F clothing collections.



Involvement Marketing messages for Tesco.com homepage and F&F clothing pages Timescale Various



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Tesco FandF Clothing Website SEO Copy   Tesco F&F Clothing 2012 Website SEO Copy

SEO / keyword rich copy for F&F at Tesco - women's, men's and children's product category pages.



Involvement SEO / keyword rich copy for each product category for F&F Tesco Clothing, promoting the new collections Timescale 30 categories per day



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Nicole Farhi Website   Nicole Farhi 2012 Website SEO Product Copy

SEO / keyword rich copy for nicolefarhi.com women's and men's product pages.



Involvement SEO / keyword rich copy for each product on nicolefarhi.com, promoting the new collections Timescale 25 categories per day



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Wallis Autumn/Winter 2010 Website SEO Copy   Wallis Autumn/Winter 2010 Website SEO Copy

SEO / keyword rich copy for wallis.co.uk product pages.



Involvement SEO / keyword rich copy for each product category on wallis.co.uk, promoting the new autumn collection Timescale 25 categories per day



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Bhs Spring/Summer 2010 Website SEO Copy   Bhs Spring / Summer 2010 Website SEO Copy

SEO / keyword rich copy for the entire Spring / Summer 2010 Bhs website.



Involvement SEO / keyword rich copy for each product category throughout the entire bhs.co.uk website including all womenswear, menswear, childrenswear and homeware sections Timescale 25 categories per day



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Online Marketing Messages for Tesco   Online Marketing Messages for Tesco.com

Click & Collect Service, International Delivery, Clubcard Exchange and Extended Returns copy for F&F Clothing at Tesco's online pages.



Involvement Copy promoting Tesco.com's online services and marketing messages Timescale Various



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Monsoon and Accessorize 2012 Website SEO Copy   Monsoon & Accessorize 2012 Website SEO Copy

SEO / keyword rich copy promoting Monsoon & Accessorize's Spring / Summer 2012 women's, bridal, home and children's product category pages.



Involvement SEO / keyword rich copy for each product category for Monsoon.com and Accessorize.com, promoting the new collections Timescale 30 categories per day





Fashion Q Luxury Brand Website SEO Copy   Fashion Q Luxury Brand Website SEO & About Us Copy

SEO / keyword rich product copy promoting Fashion Q's luxury branded products from Alexander McQueen, Balenciaga, Prada, Miu Miu, Mulberry & more.



Involvement SEO / keyword rich copy for each designer product, About Us brand information, online editorial and website content advice Timescale Various



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Meet Your Bag Fashion Website   Website & About Us Copy for Meet Your Bag Fashion Website

Website and About Us copy for meetyourbag.com website.



Involvement Website and About Us brand information copy for meetyourbag.com Timescale 1 day



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Marina Qureshi   Website & About Copy for Designer Marina Qureshi

Website and About copy for up-and-coming designer Marina Qureshi's website.



Involvement Website and About brand information copy for marinaqureshi.com Timescale Half day



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Woodland Trust (Charity) Microsite And Leaflets   Woodland Trust (charity) Microsite and Leaflets

Woodland Trust retail microsite and Marketing leaflets, in conjunction with Dorothy Perkins.



Involvement Copy and proofreading for the Woodland Trust microsite on www.plantmoretrees.com. Copy included online pages, product pages, Marketing collateral (leaflets, in store POS), press releases, direct mail and emailTimescale Various

View Samples >





Please also see my Online Features Portfolio >


 

Click on a project below to view details and copy samples:

Tesco.com Homepage

Tesco F&F Clothing 2012 Website SEO Copy

Nicole Farhi 2012 Website SEO Product Copy

Wallis Autumn/Winter 2010 Website SEO Copy

Bhs Spring / Summer 2010 Website SEO Copy

Online Marketing Messages for Tesco.com

Monsoon & Accessorize 2012 Website SEO Copy

Fashion Q Luxury Brand Website SEO & About Us Copy

Website & About Us Copy for Meet Your Bag Fashion Website

Website & About Copy for Designer Marina Qureshi

Woodland Trust (charity) Microsite and Leaflets

 

...Gok Wan for Tu, Sainsbury's...

read my copy >



...Nicole Farhi product copy & SEO category headers...

womenswear
examples
>

menswear
example
>

jewellery
example
>



...read my monthly fashion features in Birmingham Living Magazine...

view my latest article here >



...Mexx online denim guide...


see it here >



...Pure Collection catalogue copy...

view it here >



...luxury jewellery brand, Sophie's Closet's weekly newsletter & blog...

see newsletter sample here >

read blog >



...trend copy for 7 For All Mankind, premium denim brand...

see it here >