The fashion copywriter Natalie Dark copy for print, online and email
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Gok Wan App   Gok Wan App

Style advice and copy in Gok's tone of voice for Gok Wan's first ever app for the iphone - Christmas Party Dressing for your Body Shape.

Involvement Liasing with Gok and Product Editor to write the copy for over 80 party products and copy for the entire app content Timescale 3-4 days

See Sample >

Tesco F and F Virtual Fitting   Tesco F&F Virtual Fitting Room

Copy and Marketing Messages to promote F&F's 'Try before you buy' virtual fitting room, designed by Metail via Facebook application.

Involvement Copywriting for new virtual fitting room initiative and Marketing Messages for Timescale 1 day

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Wallis Fashion Blogs   Wallis Fashion Blogs

Weekly 'Style Talk' fashion blogs on

Involvement Blog copy, content ideas and catwalk / celebrity research for weekly Wallis fashion blogs. Blogs include product information, style advice and trend updates Timescale 1-3 hours per blog

View Sample Blogs >

Link to Wallis 'Style Talk' current blog >

See my Contributors page >

Tight Spot   Blogging for The Tight Spot

Writing and placing blogs on fashion, retail and press social media forums (blogs, twitter, Facebook pages, etc), promoting hosiery brand The Tight Spot.

Involvement Blogging, copywriting and raising brand awareness Timescale Various


Plus follow me on twitter for fashion news @fashcopywriter


Click on a project below to view details and copy samples:

Gok Wan App
Tesco F&F Virtual Fitting Room
Wallis Blogs
Blogging for The Tight Spot


...Gok Wan for Tu, Sainsbury's...

read my copy >

...Nicole Farhi product copy & SEO category headers...



> my monthly fashion features in Birmingham Living Magazine...

view my latest article here >

...Mexx online denim guide...

see it here >

...Pure Collection catalogue copy...

view it here > jewellery brand, Sophie's Closet's weekly newsletter & blog...

see newsletter sample here >

read blog >

...trend copy for 7 For All Mankind, premium denim brand...

see it here >