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Portfolio - Online Features
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Wallis Online Fashion Features
Regular online fashion features and content suggestions for wallis.co.uk, i.e. Colour Block trend feature, Christmas Style Dilemmas, Swimwear for your Body Shape feature, Dress for your Shape guide, etc.
 Involvement Copy and content ideas for wallis.co.uk's online fashion features Timescale Half day per feature
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Tesco F&F Virtual Fitting Room
Copy and Marketing Messages to promote F&F's 'Try before you buy' virtual fitting room, designed by Metail via Facebook application.
Involvement Copywriting for new virtual fitting room initiative and Marketing Messages for clothingattesco.com Timescale 1 day
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Dorothy Perkins Online Fashion Features
Regular online fashion features for dorothyperkins.com
Involvement Copy and proofreading of online fashion featuresTimescale 2 hours per feature
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Monsoon Size Guide and Body Shape Guide
Body Shape outfit advice feature - dressing for your body shape and Measuring Size Guide for Monsoon.co.uk.
Involvement Marketing advice, copy, content and design recommendationsTimescale 2 days |
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Gok Wan Collaboration
Six month project writing and editing Gok Wan Marketing and online collateral in Gok's 'Tone of Voice' for collaboration with Dorothy Perkins.
Involvement Copy and proofreading for 'Gok's World' microsite, online body shape advice, weekly online features, weekly emails, press releases, online video scripts, in store tannoy messages, in store POS, product swing tickets, direct mail, banner advertising, customer Q&As and much more! Timescale Various
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Woodland Trust (charity) Microsite and Leaflets
Woodland Trust retail microsite and Marketing leaflets, in conjunction with Dorothy Perkins.
Involvement Copy and proofreading for the Woodland Trust microsite on www.plantmoretrees.com. Copy included online pages, product pages, Marketing collateral (leaflets, in store POS), press releases, direct mail and emailTimescale Various
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Please also see Website & SEO Copy Portfolio for more samples of online projects >
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Click on a project below
to view details and
copy samples:
Wallis Online Fashion Features
Tesco F&F Virtual Fitting Room
Dorothy Perkins Online Fashion Features
Monsoon Size Guide and Body Shape Guide
Gok Wan Collaboration
Woodland Trust (charity) Microsite and Leaflets
Wallis Blogs
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...Gok Wan for Tu, Sainsbury's...
read my copy >
...Nicole Farhi product copy & SEO category headers...
womenswear
examples >
menswear
example>
jewellery
example>
...read my monthly fashion features in Birmingham Living Magazine...
view my latest article here >
...Mexx online denim guide...
see it here >
...Pure Collection catalogue copy...
view it here >
...luxury jewellery brand, Sophie's Closet's weekly newsletter & blog...
see newsletter sample here >
read blog >
...trend copy for 7 For All Mankind, premium denim brand...
see it here >
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