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Portfolio - Name Generation
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Bhs Denim Branding
Brand name and strapline for new Bhs denim collection.
 Involvement Name generation providing 40+ new brand name options for new figure-shaping jeans range, plus strapline and copy for supporting POS in store Timescale 1.5 days
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Bhs Coffee Stores
Name generation suggestions for new concept Bhs coffee shops, located nationwide.
Involvement Name generation
Timescale 1 days
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Dorothy Perkins Style Magazine
Name generation suggestions for new mini magazine, STYLE, featuring Dorothy Perkins fashions and trend updates - sent to 500,000+ Cardholders.
Involvement Name generation Timescale Half day
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Beauty Website
Brand name and website name for new beauty website launched in 2011. Details confidential.
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Involvement Name generation and recommendations for new beauty website
Timescale 1 day
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Plus confidential name generation for John Lewis.
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Click on a project below
to view details and
copy samples:
Bhs Denim Branding 
Bhs Coffee Stores
Dorothy Perkins Style Magazine
Beauty Website
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...Gok Wan for Tu, Sainsbury's...
read my copy >
...Nicole Farhi product copy & SEO category headers...
womenswear
examples >
menswear
example>
jewellery
example>
...read my monthly fashion features in Birmingham Living Magazine...
view my latest article here >
...Mexx online denim guide...
see it here >
...Pure Collection catalogue copy...
view it here >
...luxury jewellery brand, Sophie's Closet's weekly newsletter & blog...
see newsletter sample here >
read blog >
...trend copy for 7 For All Mankind, premium denim brand...
see it here >
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