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Portfolio - Marketing & In Store Collateral
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Gok Wan for Tu, Sainsbury's
Product copy for swing tickets promoting all products in the Gok Wan for Tu clothing collections, across all seasons. Plus press pack launch copy and Marketing collateral copy, including Gok's little black book.
 Involvement Copy promoting the benefits of Gok for Tu clothing collections - swing tickets, press packs, promotional and Marketing literature Timescale Various
View Samples > |
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Vogue Events
Marketing collateral promoting Vogue shopping event in conjunction with Dorothy Perkins.
Involvement Copy and proofreading for Vogue event in store POS, invites, email and online Timescale Various
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Gok Wan Collaboration
Six month project writing and editing Gok Wan Marketing and online collateral in Gok's 'Tone of Voice' for collaboration with Dorothy Perkins.
Involvement Copy and proofreading for 'Gok's World' microsite, online body shape advice, weekly online features, weekly emails, press releases, online video scripts, in store tannoy messages, in store POS, product swing tickets, direct mail, banner advertising, customer Q&As and much more! Timescale Various
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Dorothy Perkins In Store POS Graphics
Trend advice copy for Dorothy Perkins new season in store POS graphics.
Involvement Trend advice copy for ten POS graphics
Timescale Half day
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Outfit Customer Services
Copy for Outfit's Customer Service Marketing leaflet.
Involvement Copy for double sided A5 Marketing leaflet Timescale Half day
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Grazia and Dorothy Perkins Style Competition
Marketing collateral and editorial coverage promoting the Grazia and Dorothy Perkins 'Style Challenge' competition.
Involvement Copy and proofreading for Marketing collateral, in store POS, leaflets, editorial, email and onlineTimescale Various
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Now Magazine Shopping Event
Now Magazine shopping event in conjunction with Dorothy Perkins.
Involvement Copy and proofreading the advertorial, in store POS, Marketing leaflets, online pages and emailsTimescale Various
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Woodland Trust (charity) Microsite and Leaflets
Woodland Trust retail microsite and Marketing leaflets, in conjunction with Dorothy Perkins.
Involvement Copy and proofreading for the Woodland Trust microsite on www.plantmoretrees.com. Copy included online pages, product pages, Marketing collateral (leaflets, in store POS), press releases, direct mail and emailTimescale Various
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Breast Cancer Care
Various Breast Cancer Care and Dorothy Perkins activity including Marketing Collateral and direct mail promoting 'In the Pink Day', invites to press party, celebrity DJ event, celebrity 'Little Tee' campaign and other fundraising collateral.
Involvement Copy and proofreading for various Breast Cancer Care collateral including online pages, leaflets, in store POS, press releases, direct mail, invites and customer emailsTimescale Various
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Marketing Promotions
Various Dorothy Perkins third party media, beauty and travel promotions.
Involvement Copy and proofreading for:
• Now Magazine Celebrity 'Get the Look' Article
• Beauty Editorial Feature
• Days Out Promotional Offer
Timescale 1 day per feature
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Local Marketing Promotions
Various Dorothy Perkins Local Marketing initiatives including copy for leaflets, in store POS, radio ads and radio promotions. To promote new store openings, Dorothy Perkins gift cards and local store promotions.
Timescale Various
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Dorothy Perkins Online Shopping Guide
In store leaflet promoting dorothyperkins.com benefits and how to shop online for customers not used to using the internet or shopping online
Involvement Copy and proofreading 'How to Shop Online' Marketing leaflet, promoting dorothyperkins.comTimescale 2.5 days
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Style Advisor Service Marketing Collateral
In store leaflet, POS, online, emails and tannoy messages promoting the Dorothy Perkins Style Advisor personal shopping service.
Involvement Copy and proofreading the Marketing collateralTimescale 2.5 days
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Click on a project below
to view details and
copy samples:
Gok Wan for Tu, Sainsbury's
Vogue Events
Gok Wan Collaboration
Dorothy Perkins In Store POS Graphics
Outfit Customer Services Leaflet
Grazia and Dorothy Perkins Style Competition
Now Magazine Shopping Event
Woodland Trust (charity) Microsite and Leaflets
Breast Cancer Care
Marketing Promotions
Local Marketing Promotions
Dorothy Perkins Online Shopping Guide
Style Advisor Service Marketing Collateral
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...Gok Wan for Tu, Sainsbury's...
read my copy >
...Nicole Farhi product copy & SEO category headers...
womenswear
examples >
menswear
example>
jewellery
example>
...read my monthly fashion features in Birmingham Living Magazine...
view my latest article here >
...Mexx online denim guide...
see it here >
...Pure Collection catalogue copy...
view it here >
...luxury jewellery brand, Sophie's Closet's weekly newsletter & blog...
see newsletter sample here >
read blog >
...trend copy for 7 For All Mankind, premium denim brand...
see it here >
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