The fashion copywriter Natalie Dark copy for print, online and email
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  Portfolio - Marketing & In Store Collateral




Gok Wan for Tu Sainsburys   Gok Wan for Tu, Sainsbury's

Product copy for swing tickets promoting all products in the Gok Wan for Tu clothing collections, across all seasons. Plus press pack launch copy and Marketing collateral copy, including Gok's little black book.



Involvement Copy promoting the benefits of Gok for Tu clothing collections - swing tickets, press packs, promotional and Marketing literature Timescale Various



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Vogue Events   Vogue Events

Marketing collateral promoting Vogue shopping event in conjunction with Dorothy Perkins.



Involvement Copy and proofreading for Vogue event in store POS, invites, email and online Timescale Various



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Gok Wan Collaboration   Gok Wan Collaboration

Six month project writing and editing Gok Wan Marketing and online collateral in Gok's 'Tone of Voice' for collaboration with Dorothy Perkins.



Involvement Copy and proofreading for 'Gok's World' microsite, online body shape advice, weekly online features, weekly emails, press releases, online video scripts, in store tannoy messages, in store POS, product swing tickets, direct mail, banner advertising, customer Q&As and much more! Timescale Various



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Dorothy Perkins In Store POS Graphics   Dorothy Perkins In Store POS Graphics

Trend advice copy for Dorothy Perkins new season in store POS graphics.



Involvement Trend advice copy for ten POS graphics Timescale Half day



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Outfit Customer Services Leaflet Outfit Customer Services

Copy for Outfit's Customer Service Marketing leaflet.



Involvement Copy for double sided A5 Marketing leaflet Timescale Half day



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Grazia And Dorothy Perkins Style Competition   Grazia and Dorothy Perkins Style Competition

Marketing collateral and editorial coverage promoting the Grazia and Dorothy Perkins 'Style Challenge' competition.



Involvement Copy and proofreading for Marketing collateral, in store POS, leaflets, editorial, email and onlineTimescale Various



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Now Magazine Shopping Event   Now Magazine Shopping Event

Now Magazine shopping event in conjunction with Dorothy Perkins.



Involvement Copy and proofreading the advertorial, in store POS, Marketing leaflets, online pages and emailsTimescale Various

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Woodland Trust (Charity) Microsite And Leaflets   Woodland Trust (charity) Microsite and Leaflets

Woodland Trust retail microsite and Marketing leaflets, in conjunction with Dorothy Perkins.



Involvement Copy and proofreading for the Woodland Trust microsite on www.plantmoretrees.com. Copy included online pages, product pages, Marketing collateral (leaflets, in store POS), press releases, direct mail and emailTimescale Various

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Breast Cancer Care   Breast Cancer Care

Various Breast Cancer Care and Dorothy Perkins activity including Marketing Collateral and direct mail promoting 'In the Pink Day', invites to press party, celebrity DJ event, celebrity 'Little Tee' campaign and other fundraising collateral.



Involvement Copy and proofreading for various Breast Cancer Care collateral including online pages, leaflets, in store POS, press releases, direct mail, invites and customer emailsTimescale Various

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Now Magazine Shopping Event   Marketing Promotions

Various Dorothy Perkins third party media, beauty and travel promotions.



Involvement Copy and proofreading for:
       
•  Now Magazine Celebrity 'Get the Look' Article
       
•  Beauty Editorial Feature
       
•  Days Out Promotional Offer

Timescale 1 day per feature

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Now Magazine Shopping Event   Local Marketing Promotions

Various Dorothy Perkins Local Marketing initiatives including copy for leaflets, in store POS, radio ads and radio promotions. To promote new store openings, Dorothy Perkins gift cards and local store promotions.



Timescale Various

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Dorothy Perkins Online Shopping Guide   Dorothy Perkins Online Shopping Guide

In store leaflet promoting dorothyperkins.com benefits and how to shop online for customers not used to using the internet or shopping online



Involvement Copy and proofreading 'How to Shop Online' Marketing leaflet, promoting dorothyperkins.comTimescale 2.5 days

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Style Advisor Service Marketing Collateral   Style Advisor Service Marketing Collateral

In store leaflet, POS, online, emails and tannoy messages promoting the Dorothy Perkins Style Advisor personal shopping service.



Involvement Copy and proofreading the Marketing collateralTimescale 2.5 days

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Click on a project below to view details and copy samples:

Gok Wan for Tu, Sainsbury's

Vogue Events

Gok Wan Collaboration

Dorothy Perkins In Store POS Graphics

Outfit Customer Services Leaflet

Grazia and Dorothy Perkins Style Competition

Now Magazine Shopping Event

Woodland Trust (charity) Microsite and Leaflets

Breast Cancer Care

Marketing Promotions

Local Marketing Promotions

Dorothy Perkins Online Shopping Guide

Style Advisor Service Marketing Collateral

 

...Gok Wan for Tu, Sainsbury's...

read my copy >



...Nicole Farhi product copy & SEO category headers...

womenswear
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>

menswear
example
>

jewellery
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>



...read my monthly fashion features in Birmingham Living Magazine...

view my latest article here >



...Mexx online denim guide...


see it here >



...Pure Collection catalogue copy...

view it here >



...luxury jewellery brand, Sophie's Closet's weekly newsletter & blog...

see newsletter sample here >

read blog >



...trend copy for 7 For All Mankind, premium denim brand...

see it here >