The fashion copywriter Natalie Dark copy for print, online and email
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Clients Here's a list of clients and brands who I've produced copy for (some in partnership with other brands):

Nicole Farhi (Womenswear & Menswear)
John Lewis John Brown Media
Gok Wan John Lewis
Wallis Hangar Seven
Bhs (Womenswear, Menswear, Childrenswear Heritage Bathrooms
& Wedding)  
Evans Vogue
John Brown Media Grazia
Outfit Elle
Tesco Drapers Record
Oasis Celebrity Looks
Topshop The Guardian
Gok for Tu  
F&F Clothing at Tesco FOOD / RESTAURANTS
Sainsbury's Bhs
Speak Media Tesco
Marina Qureshi  
Christina Minta BEAUTY
Raymond Hau Boots
Aria Dresses Display Digital
Monsoon Celebrity Looks
Accessorize Solei SP Suncare
Matalan Karamel & Brown, London
Hangar Seven  
Fashion Q (Alexander McQueen, Balenciaga, Breast Cancer Care
Prada, Miu Miu & Mulberry) Woodland Trust  
7 For All Mankind TV PRESENTERS
Pure Collection Gok Wan
George at Asda  
Made Jewellery (Stocks into Whistles, OPTICIANS
John Lewis, Topshop, ASOS) Oscar Wylee
Firetrap MyOptique
The One Off  
Studio De Novo  
Sophie's Closet  

Here are some kind words from my regular or recent clients:

Natalie's a fabulous fashion writer. She always gets my language and tone."

Natalie is a fantastic copywriter, able to write beautiful copy on time and on brief. She can turn her hand to product copy - expertly worded and SEO ready or trend-lead editorial equally well. A great asset for our business. We will be using her again!"

Mike Perry
Head of Ecommerce, Nicole Farhi

When I needed a copywriter who could produce credible fashion copy on time and to budget, I knew Natalie would be great for the job. I worked with Natalie at Dorothy Perkins so I already knew that she is hard-working, has great attention to detail and can work to very tight deadlines. She also understands the fashion retail business and marketing which makes the briefing process so much easier. If I give Natalie a brief that is tight, she will give me exactly what I want but she is also happy to develop ideas and give you something better than you thought you wanted. I would have no hesitation recommending Natalie."

Emma Scott
Online Clothing Marketing Manager,

Natalie is extremely easy to work with, very quick, reliable and constantly produces fantastic copy."

Dan Willoughby
Head of Marketing, Bhs

Natalie has been key in the development of the Wallis Blog. Her knowledge and understanding of fashion are impressive and she's always been proactive at spotting new trends and writing about them.

She always takes the time to research a subject before writing, this make her copy engaging and accurate. Even at short notice, Natalie's work is always of great quality, with fantastic attention to detail.

Natalie truly cares about Wallis as a client, and I would definitely recommend her work without hesitation."

Nicolas Pothier
ECommerce Marketing Manager, Wallis

Natalie is fantastic to work with. She works on every project that is thrown at her with passion, consistency and meticulous attention to detail. She understands the brief instantly, is quick, 100% reliable and produces excellent copy.

What's great is how Natalie suggests new ideas for content and at the same time effortlessly turns her hand to writing engaging fashion copy for any online, print and email briefs we give her. She used to write the Dorothy Perkins emails, online features and worked with Gok Wan on our multi channel campaign. Plus, her strong commercial knowledge of fashion Marketing and CRM ensures Natalie understands what customers respond to and how to get the most from different communication channels.

Natalie's organisational skills and attention to detail are second to none too - no typo or full stop will go unnoticed!"

Louise Taylor
Head of Marketing,
Dorothy Perkins

It is always a pleasure working with Natalie. She is friendly, approachable and nothing is ever too much trouble. Her work ethic is great and her retail knowledge is invaluable.

Natalie will always deliver copy on time or ahead of schedule, this is particularly helpful on projects with tight deadlines.

She is also pro-active and will always clarify any parts of a brief should it be unclear, ensuring there is no misunderstanding or unnecessary delays. I would not hesitate recommending her!"

Tina Sheridan
Senior Account Executive,
John Brown Media

Natalie is pro-active, efficient and gives us exactly the service we require."

Steve Bailey
Ecommerce Web & Marketing Manager,

...Gok Wan for Tu, Sainsbury's...

read my copy >

...Nicole Farhi product copy & SEO category headers...



> my monthly fashion features in Birmingham Living Magazine...

view my latest article here >

...Mexx online denim guide...

see it here >

...Pure Collection catalogue copy...

view it here > jewellery brand, Sophie's Closet's weekly newsletter & blog...

see newsletter sample here >

read blog >

...trend copy for 7 For All Mankind, premium denim brand...

see it here >