The fashion copywriter Natalie Dark copy for print, online and email
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"I love writing, I love fashion and I love trends! I pride myself on delivering 100% on every project. No brief is too small or too big. I am fast, reliable and understand what's required to engage with your target customers."

  About Me

General Fashion Background

I've worked in the fashion industry for over 15 years, specialising in fashion Copywriting, Marketing and Ecommerce for almost ten years.

I've enjoyed experience in many areas of the fashion industry including; Advertising & Marketing Manager, freelance stylist, fashion & beauty journalist, PR Assistant, Sales Supervisor, part-time model agent and even a teenage model.

So you can see I've always had a deep connection to fashion and today I follow catwalk trends, celebrity style and fashion events daily to ensure I'm always up-to-the-minute.

Employment

Over the past three years, I have become an established and highly recommended Freelance Copywriter and Proofreader for clients ranging from John Lewis, Nicole Farhi, Gok Wan, Tesco, Monsoon, Accessorize, Wallis, John Brown Media and more.

I was previously the Advertising and Marketing Manager for Dorothy Perkins. During my 7 years at Arcadia I wrote, edited and/or proofed all copy across the full marketing mix, including; catalogues; in store POS; window copy; emails; Direct Mail letters and inserts; third party promotions; media advertorials; online trend features; SEO copy; radio, outdoor and banner advertising campaigns; tone of voice guidelines; press releases; brand bibles; video and podcast scripts and much, much more!

A background in Marketing means I also understand about engaging with the target market, the necessity for copy to grab immediate attention, the importance of a strong call-to-action and a general all-round understanding of ensuring copy suitably reflects your brand personality.

I have also previously worked as a freelance writer and stylist for various Emap publications (Celebrity Looks, J17, Red), assisting on photoshoots and researching and writing articles. In addition, I worked as-and-when-required at Drapers Record, compiling and writing fashion and trade reports.

Qualifications

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BA (Hons) Degree in Fashion Promotion and Illustration at the Surrey Institute. On this course I specialised in Fashion Journalism and Marketing.

- Advanced Copywriting

- Writing for Direct Media

- A-levels in English Language (B) and English Literature (B), plus Business Studies and Art & Design.

I hope this gives you a flavour of my passions and my background, and I hope I can be of some assistance to you and your business!

CONTACT: Please get in touch through the online Contact Form in the 'CONTACT' section of this website. Alternatively send an email to natalie@thefashioncopywriter.com or call me, Natalie Dark, on 0777 5913 971 or 0208 395 9737.

  24hr turnaround on copy for tight deadlines
You've come to the right place for inspiring, effective and engaging copy. View my Portfolio>, see Clients> or read Testimonials>.

GOK WAN
Natalie's a fabulous fashion writer. She always gets my language and tone."


Link to more clients and testimonials >
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...Gok Wan for Tu, Sainsbury's...

read my copy >



...Nicole Farhi product copy & SEO category headers...

womenswear
examples
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menswear
example
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jewellery
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...read my monthly fashion features in Birmingham Living Magazine...

view my latest article here >



...Mexx online denim guide...


see it here >



...Pure Collection catalogue copy...

view it here >



...luxury jewellery brand, Sophie's Closet's weekly newsletter & blog...

see newsletter sample here >

read blog >



...trend copy for 7 For All Mankind, premium denim brand...

see it here >