General Fashion Background
I've worked in the fashion industry for over 15 years, specialising in fashion Copywriting, Marketing and Ecommerce for almost ten years.
I've enjoyed experience in many areas of the fashion industry including; Advertising & Marketing Manager, freelance stylist, fashion & beauty journalist, PR Assistant, Sales Supervisor, part-time model agent and even a teenage model.
So you can see I've always had a deep connection to fashion and today I follow catwalk trends, celebrity style and fashion events daily to ensure I'm always up-to-the-minute.
Over the past three years, I have become an established and highly recommended Freelance Copywriter and Proofreader for clients ranging from John Lewis, Nicole Farhi, Gok Wan, Tesco, Monsoon, Accessorize, Wallis, John Brown Media and more.
I was previously the Advertising and Marketing Manager for Dorothy Perkins. During my 7 years at Arcadia I wrote, edited and/or proofed all copy across the full marketing mix, including; catalogues; in store POS; window copy; emails; Direct Mail letters and inserts; third party promotions; media advertorials; online trend features; SEO copy; radio, outdoor and banner advertising campaigns; tone of voice guidelines; press releases; brand bibles; video and podcast scripts and much, much more!
A background in Marketing means I also understand about engaging with the target market, the necessity for copy to grab immediate attention, the importance of a strong call-to-action and a general all-round understanding of ensuring copy suitably reflects your brand personality.
I have also previously worked as a freelance writer and stylist for various Emap publications (Celebrity Looks, J17, Red), assisting on photoshoots and researching and writing articles. In addition, I worked as-and-when-required at Drapers Record, compiling and writing fashion and trade reports.
- BA (Hons) Degree in Fashion Promotion and Illustration at the Surrey Institute. On this course I specialised in Fashion Journalism and Marketing.
- Advanced Copywriting
- Writing for Direct Media
- A-levels in English Language (B) and English Literature (B), plus Business Studies and Art & Design.
I hope this gives you a flavour of my passions and my background, and I hope I can be of some assistance to you and your business!
CONTACT: Please get in touch through the online Contact Form in the '' section of this website. Alternatively send an email to email@example.com or call me, Natalie Dark, on 0777 5913 971 or 0208 395 9737.
...Gok Wan for Tu, Sainsbury's...